After several weeks and months of planning, sketching, painting, and screen-printing, I am excited to finally start assembling my illustration thesis project. For my thesis, I have designed and created a line of spiritual magic products, complete with a brand logo. My line is called Paper Moon Magic. It was inspired by the products one can find in botanicas (and markets like the large one in Mexico City profiled in the book Sonora: El Mercado de la Mágia, which was a huge influence one me), items which serve as good luck talismans, cures for all kinds of psychic ailments and heartbreaks, and occult devices to bring you whatever else you might deeply desire. Having become acquainted with these colorful forms of self-empowering witchcraft in my Mexican-American upbringing, I wanted to update and transform these items into something meaningful to a new audience: the long time urbanite who feels disconnected from nature, other people, and even one’s self.
In blog posts to come I will profile each one of these products….Come back very soon and there will be more!